Name
Context's Moment?
Date & Time
Wednesday, March 23, 2022, 11:05 AM - 11:25 AM
Speakers
Description
Core pieces of digital advertising are being disrupted as we speak with the end of the cookie era in sight. The door is, however, wide open for context, custom integrations, custom content to drive help brand affinity for marketers.
Hear from Stephanie Layser, News Corp.’s VP of Advertising Tech and Operations, on the future of ad tech, and how the industry can rally around “open technology” to shift power, and revenue away from the walled gardens.
Session Type
Main Stage